THE VALUE OF A BRAND
"If you haven't given everything, you haven't given anything."
- Guynemer -
Now in our fourth year, we remain true to our Bohemian we remain faithful to our principles. In these times of immediacy, appearances, overexposure, superficiality and "you have so many followers, you are worth so much", at this brand we remain committed to values and a different way of managing our business. A style in which everything revolves around the most valuable thing: people. A style that comes from the heart, because we are children of effort, discretion and humility. For us, that is where the true value of a brand lies.
And what better reflection of our way of being, than the images I have chosen to illustrate this post: those of the first shootting of Bohemian. It was the month of July 2019... A lost cove in Mallorca, very early in the morning... And a single family, full of illusion and desire to do things well. No help, no contacts, no knowledge of Instagram or Facebook and no business knowledge... Accompanied only by my husband and my daughters in that wonderful place; there I was, exhausted but happy, to photograph a few pairs of shoes. Thus was born a brand that has changed very little since then. Because we are exactly the same... And because we have managed to maintain our essence without deviating one iota from our principles.
The value of a brand. Bohemian does not change.
Many of you encourage me not to change, not to fall into "temptations"... From here I tell you that you can rest assured, because it is not going to happen. And the fact is that Bohemian it is above all inalienable values. Because I have had the immense good fortune to be educated in the culture of effort, honesty, discretion and the value of commitment. But, above all, because I feel indebted to you and to what I have received over the years. Because every interaction with you has been a gift that has made me better, stronger and more human...
That's why I like to say that this brand is much more than shoes. It is a feeling and a desire that you nurture every day. There is no greater treasure than that. That's why, Bohemian will continue on the same path: offering honest and simple luxury, being available 24/7 every day of the year, being everyone's brand, designing and manufacturing without intermediaries, responding to each and every one of your messages and scrupulously respecting your rights as consumers. Because, neither you deserve less, nor I can demand less... Because, what you give me, is priceless.
I will never tire of repeating it: a thousand thanks for so much. A thousand thanks for being and for being.
Eva Veiga - Bohemian Shoes
