OUR ICONIC MARY JANE STANDS OUT FROM THE REST
"Quality is never an accident, it is always the result of an effort of intelligence".
- John Ruskin -
With the new version of Audreyour iconic Mary Jane stands out from the rest. At this point in September, practically all brands have already launched their autumn collections. At Bohemian we are a "rara avis", in that we apply our business criteria as we do our wine, mojitos and Gin Tonic... Only when we feel like it and our body asks for it. And what we want at this moment is for our craftsmen to work with all the peace of mind in the world, to finish making a shoe of which we have already received the first pairs, and which is absolutely IMPECCABLE.
With just over a year to go since the launch of the brand, we want this season to definitively position us in the space we intend to occupy. And what better shoe to do it with than the one that has made us known, the iconic little shoe by Bohemianthe one that best represents our brand and our style... Audrey.
The first Mary Jane of Bohemian, launched in October 2018
The Audrey's first modelwith which we started our journey back in October 2018, is an excellent shoe to which we have given a twist in the raw materials and finishes. In doing so, we have made this shoe eco-friendly and brought it up to the quality standards of the big brands. I don't want to be embarrassed to say it, because it really is, as you will soon see for yourself if you decide to wear one of our shoes. Bohemian.
About the raw material. Always chosen and looking for the best
You will see that our new collection leaves little room for improvement in terms of quality. As for the style, you've already met us... This improvement has been achieved by using only top quality nappa leather, both in the body of the shoe and in the lining, and by replacing the synthetic material in the sole with regenerated leather. Audrey comes with absolutely everything.
Why did we choose nappa leather, and what quality did we use? When we started to design the AW19-20 Collection, we went to visit the manufacturer who supplies us with leather (I can tell you that he is one of the most prestigious in Spain, and his leather is used to make shoes for very expensive and well-established brands). Our slogan was clear: "we want to make our women's shoes in the best leather possible and we want you to get it for us".
Which materials have we opted for?
After much consideration, and with the support of craftsmen and manufacturers, our decision was to use nappa leather. And the fact is that, with the exception of some exotic leathers that cost "a bundle", the nappa leather used for the new models of Bohemian And what is it that makes this leather so special? The answer lies in the size of its pores, which are so fine that they are barely visible; this gives the surface a uniform, smooth and very fine, almost velvety texture. A treat to the touch and to the eye.
As for the durability of the leather of the new Audrey, it is very high even in harsh conditions. It is also among the most breathable and insulating. It is therefore chic for autumn and winter, when you can wear it for many days. In addition, our leather is one of the most resistant to abrasion. With some basic care, your shoes will be impeccable for years. The latter, together with the fact that the sole is made of regenerated leather, makes us especially excited. Because, as you know, Bohemian advocates responsible consumption and sustainable fashion. We are convinced that buying little and good is better than buying a lot and bad. And it's much cheaper in the long run.
In addition to the improved quality, there are some dream finishes and small details such as the Bohemian logo engraved on the sole. The new Audrey exudes quality from all four sides.
Our iconic Mary Jane stands out from the rest... Because she brings you a surprise.
In some of my Instagram posts I told you that this shoe would come with a surprise... What did I mean by that?... I'll explain... The manufacturing costs of the new Audrey are much higher than those of the previous one. The news is that, until 31 December 2019, this extra cost will not have an impact on the final price of the shoe, which will remain unchanged. That is to say, Bohemian will be the one who will assume it in its entirety.You will have the new Audrey available at the same price as before .
From January 2020, the price of Audrey will be increased to bring it in line with the price of a shoe in its category and with the price of all the models manufactured by Bohemian Why did we take the decision to maintain the price of Audrey when it is much more expensive for us to manufacture? Simply because it seemed the fairest thing to do, especially for those of you who have given us your trust and already wear this model. I am indebted to each and every one of you, and this is my way of thanking you.
A unique Mary Jane. That's why we say our iconic Mary Jane stands out from the crowd.
Until next year you have the opportunity to wear a shoe of a quality that very few brands can offer, at a very attractive price. I will tell you, with all the humility in the world and with the greatest of respect, that no other brand offers the same as Bohemian, or anything that comes close to it. I am absolutely convinced of this. Today, our quality-price ratio is unique, and in this model, which is emblematic for us, more than in any other.
Yes... Audrey is the iconic Mary Jane from Bohemian... And now, more than ever, you have the opportunity to join her trend. The new Audrey will be available very soon in seasonal colours that will leave no one indifferent. There's not much time left for you to discover them. I've been thrilled... And in a very short time, they'll be thrilled for you too.
If a Mary Jane is on your mind, make room in your wardrobe for ours... Because, with the new version of Audrey, our iconic Mary Jane stands out from the rest. You can't miss her.
Eva Veiga - Bohemian Shoes
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