OUR SHOES ARE PURE FREEDOM
"Freedom, Sancho, is one of the most precious gifts that the heavens have given to mankind; it is unequalled by the treasures of the earth and the sea: for freedom, as well as for honour, one can and must venture one's life".
- Miguel de Cervantes -
I return to the blog as the holidays enter their last week, to talk to you about freedom. Yes, you read that right... freedom. Because our shoes are pure freedom. And you may ask, what does freedom have to do with shoes? Well... I will tell you that, in my modest opinion, for anything, for any undertaking in life, for making any decision, one of the conditions that seem to me to be indispensable is to feel completely and absolutely free. And in Bohemian we really feel like that, free and without pressure of any kind (except for doing our job, which is your satisfaction, in the best possible way and giving it our all).
We feel free because we don't see difficulties, but challenges. I have never liked easy things and I am one of those who think that nothing really worthwhile is achieved without effort. What is easy, almost always has a catch. At Bohemianwe see every difficulty as an opportunity to learn and improve, and that's why we face them "head on" and take no prisoners.
We feel free because we consider the ability to work a virtue... and we believe that nothing is achieved without hard work, humility, discretion and rigour.
BUT THAT'S NOT THE END OF IT...
We are free because we love and care about people... Is there really anything better in life than what relationships with others bring? We believe that everyone is different, and that there are many people who can bring us positive things, both personally and professionally.
We have no strings attached because we don't care what other brands do or don't do. You will never hear in Bohemian a criticism of other professionals in the sector. That's why we don't mind the competition, and we respect all those who work in the world of footwear in a legal way (and even, of course, we sincerely admire many of them). We are our only mirror and our only competitor... And believe me when I tell you that we are the toughest, our level of self-demand is brutal!
AND THERE'S MORE...
Nothing conditions us because we know that we bring unique values. At Bohemian people come first, and everything revolves around them. We seek empathy and put ourselves in people's shoes at all times. That's why we offer top quality footwear at a fair price, and why we are accessible 365 days a year, 24 hours a day.
We consider ourselves free because of the peace of mind that comes from our desire to evolve towards environmentally friendly footwear. And we are doing just that, as you will see with the launch in a few weeks of the first models of the Autumn - Winter 19/20 Collectionnow totally eco-friendly.
WORK AND PASSION GO HAND IN HAND
We are free because I have not created Bohemian as a business opportunity, but as a means of giving an outlet for a passion and creativity that has always been there. Financial profit is of relative importance to me, and I will be satisfied with a minimum income that allows the brand to remain viable. The driving force behind Bohemian is passion, not money.
And above all, we feel free because our brand is intimately linked to ethical principles. What we do, we do conscientiously and guided by the best of attitudes and intentions. If we do well, we will be very happy about it. If we do badly, we will know that we did the right thing and we will move on to something else with more experience, having improved as people, and having met a lot of people. Bohemian It's a winning bet regardless of the outcome.
YES, OUR SHOES ARE PURE FREEDOM
All this sets us free. And the freedom we enjoy takes all the pressure off us. That's why we enjoy this work like children, to which we are dedicated body and soul. And we don't get too angry or upset when the going gets tough or the going gets tough. That is why we are also capable of working hard without neglecting what is really important, which are the people who surround us and love us, and without neglecting other things that we are also passionate about. And that is why we do not lose sight of the fact that our "clients" are not clients... but people like you and me... with their virtues, with their defects, with their joys, with their sorrows, with their good and bad days, with their dreams, with their longings, with their hopes and desires...
Yes, our shoes are definitely pure freedom. And that's how we also want to be Bohemian... FREE.
Eva Veiga - Bohemian Shoes
May you continue to enjoy your holidays... And to those who tell you that they are coming to an end, don't pay any attention! There's still a world left 😉
