LOVE AND PASSION WITHOUT DISCOUNTS
"In this day and age, people know the price of everything and the value of nothing."
- Oscar Wilde -
Love and passion without Sales... I like to say that Bohemian is much more than shoes. My brand is an emotion, a passion and a way of doing things from the heart. That is why, among other reasons, this brand does not participate in sales. Because a feeling has "value" and not "price".
Love and passion without Rebajas. Against the tide, but far from alone.
Saving the distances, Louis Vuitton has never hung in one of its windows the sign "Sale". Neither has Boüret, the A Coruña brand of a fellow countrywoman of mine, who has just made Queen Letizia look more spectacular than ever. Gucci, Céline, Dior, Miu Miu, Tiffany or Prada, are some of the brands that have well internalized the phrase "the exclusive is not discounted". Saving the enormous distances that separate us from these brands and with all the humility in the world, in our scarce four years of life we have become part of a select group of firms: those that resist to apply discounts. All of them, standard bearers of exclusivity and with their own recognizable style.
But, what are the reasons for which it is Bohemian why does it stand out from the majority? I'll explain in a few lines.
Local production and sustainability.
At Bohemian we are fully committed to protecting the environment. That's why we do everything ourselves, with local production processes that are entirely in our own hands. This minimizes the environmental impact considerably. This has a much higher production cost than other, less sustainable processes, which reduces our profit margin. But we prefer it that way.
Related to the above: tight profit margins.
Local production is sustainability and quality, but has a high production cost. In this brand we have between our eyebrows to offer you a real luxury footwear... And that you can wear it. We simply reduce our profit margins as much as possible. This makes the quality-price ratio of our products difficult to match. If we were to make discounts, Bohemian it would not be viable and you would not be able to wear these handcrafted wonders.
Emotions are never on sale. Even less if we combine quality, passion and hard work.
Our shoes have real "value", rather than "a price" Have you ever wondered what is the true value of a shoe that for most of the year costs "X" and tomorrow costs 40, 50 or 60% less? At Bohemian we prefer quality to quantity and offer you the fairest price (in its meanings of "fairness" and "proportion") all year long. Our shoes are also the fruit of passion, affection, honesty and conscientious work. That's why your footwear has real "value" for us. Something like this simply does not allow for sales.
No fashions, no trends.
At Bohemian we are not guided by fashions or trends. We have our own style and our own personality and identity. Our designs are timeless and the few production surpluses that may be left at the end of a season, are put on sale the following season... Without price variation.
Finally, I would like to tell you that Bohemian expects to be known for the value of what it offers and transmits and for offering true exclusivity. And it does not understand prices, nor is it subject to strictly commercial criteria or market impositions. In this, we also have our own style... Although we are not alone. Because we are accompanied by some of the greatest: those who are clear that exclusivity and emotions are not to be underestimated. Boüret, Gucci, Céline, Dior, Miu Miu, Tiffany, Prada... And also Bohemian 🙂
A big hug.
Eva Veiga - Bohemian Shoes -
