A RECOGNISABLE BRAND WITH OWN PERSONALITY
"Sincerity and truth are the basis of all virtue".
- Confucius -
Bohemian is just two and a half years old and has now become a recognisable brand with its own personality. We have done the hardest thing and now we have a bright horizon and a promising future ahead of us. I have always said that what comes from the heart and is done with passion and honesty, can never go wrong. And this brand is a clear example of that. Moreover, without intending to, we are creating a trend... Not in fashion, where almost everything has been invented, but in a way of managing a business in which values are the protagonists and constitute the only marketing strategy.
Because our brand is based on principles that we share and that bring us closer to most brands, and differentiate and distance us (fortunately) from very few. And the fact is that in the face of the cultivation of "scarce" as a strategy to manipulate the consumer (even if the product offered is of poor or discreet quality), the total concealment of information about raw materials, the lack of transparency in some forms of sale, the failure in some cases to comply with the regulations governing online commerce, the game of misleading, superficiality, or biased information through social networks, Bohemian has come to offer you precisely the opposite... Strict adherence to current legislation, respect for people, transparency in sales methods, and complete information on the type of construction and materials.
A recognisable brand with its own personality. The key, the values
We are convinced that the key to the success of our product does not really lie in the fact that we offer the best quality handcrafted footwear at one of the most competitive prices on the market. The key lies in our education and our values. An education based on the promotion of the culture of effort, honesty and respect for people. This philosophy of life, which we have cultivated since we were children and which we have transferred to our brand, has become a benchmark without us intending it. And this could not make me happier. Because there are things that are worth a billion shoes sold... Those things, you either have them or you don't... Because not all the money in the world can buy them... And at Bohemian, we are fortunate enough to have them as standard.
I wish you all a great Sunday, big hugs!
Eva Veiga - Bohemian Shoes
